Cornerstone Funeral Home

Can a dove really fly with a pair of hands?

THE CHALLENGE

Being part of the community and providing excellent service is what many have come to expect from Cornerstone Funeral Home Ltd. Every November, Cornerstone honours those that have gone before us with their annual dove tribute campaign which focuses on distributing thousands of complimentary dove pins to bereaved families. For Cornerstone, it seemed natural to incorporate the dove into the new identity to reflect their sincere wish for families to find the peacefulness they deserve.

THE SOLUTION

A new identity depicting a dove carrying an olive branch within its beak, while a pair of "helping hands" in place of the wings expresses Cornerstone’s enormous capacity to provide compassion and uplift to those facing overwhelming loss.