Team
Lethbridge 2019

Is there an art to pulling together a
great team?

THE CHALLENGE

Since 2004, Economic Development Lethbridge (EDL) has been dedicated to initiating and facilitating proactive strategies that promote Lethbridge as an excellent place to live, learn, invest, visit and do business. November, 2019 marked the sixth successful trip to Edmonton where EDL sends a group of community leaders interested in raising awareness of how the city of Lethbridge contributes to the province. This group known as Team Lethbridge, faced two design challenges. First to establish a consistent look of the new Lethbridge brand across all Team Lethbridge print assets, while leaving a powerful and lasting impression on Provincial MLAs, Ministers and Opposition Party Members.

THE SOLUTION

By following the new Lethbridge brand standards created by Ion Design of Vancouver, CMG Design extended the new design language across the entire portfolio for a cohesive look and feel.